Job | Website & SEO Marketing- Indira IVF Hospital

From 5 to 10 year(s) of experience
₹ 7,00,000 - 11,00,000 P.A.

Job Description

Greetings from Indira IVF!

Indira IVF conducts the highest number of IVF cycles in India. We were the first organization in the country to cross 100,000 IVF cycles. Our IVF cycle growth rate is 2x to 3x compared to the industry. We perform over 33,000 embryo transfers a year. Indira IVF has an overall success rate of almost 74%" 

We have opening for - Digital Marketing Manager (Website and SEO)

Job Location- Andheri

  1. Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media advertising campaigns
  2. Maintain website content, pages and UI/UX to industry standards
  3. Drive organic leads from website channel
  4. Ensure website page speed load time as per the industry benchmarks
  5. Ensuring no website down time
  6. Reducing Form Abandonment and optimizing form efficiency.
  7. Working on Mobile First Indexing approach
  8. Sync with vendors and internal teams to optimize website content and periodically update it
  9. Maintain website metrics such as Bounce Rate, Leads, Avg. Page Time, etc.
  10. Optimize Google Business Listings
  11. Collaborate with agencies and other vendor partners to establish a stream for cross-promotions
  12. Collaborate with internal teams to create landing pages and optimise user experience
  13. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  14. Create and manage an online review funnel to register reviews & respond accordingly.
  15. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed
  16. Evaluate emerging technologies; brainstorm new and creative growth strategies
  17. 6+ years of relevant experience in the advent field - Digital Marketing
  18. Demonstrable experience in a pertinent managerial position, preferably in Marketing domain.
  19. Excellent understanding of latest Digital Marketing concepts & best practices market research, audience segmentation, competitor analysis, etc.
  20. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns
  21. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  22. Experience in optimizing landing pages and user funnels
  23. Experience with A/B and multivariate experiments
  24. Solid knowledge of various web analytics tools FB Insights & Analytics, Google Analytics, NetInsight, Omniture, WebTrends, etc.

Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Adequate knowledge of organisational effectiveness & compliance standards & policies
Excellent organisational and leadership skills
Assertive and clear style of communication
Analytical mindset and data-driven thinking
Strategic thinking style, honesty, and ethics in business dealings
Top-notch supervisory and conflict resolution skills

Post - Graduate Degree - Management / MBA in Marketing ; Graduate - B.Com / BCA / IT
Office 365, Web Analytics Tools, Ad-serving Tools
Standard duty hours
25 34 Years
Consultants / Vendors
Inter-departmental Interaction

Role:Head - Digital Marketing

Salary: 7,00,000 - 11,00,000 P.A.

Industry:Medical Services / Hospital

Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Any Postgraduate

Doctorate:Any Doctorate

Company Profile

Indira IVF Hospital

Leading IVF Centers chain in India.

Company Info
View Contact Details+

Contact Company:Indira IVF Hospital